Seizing the Digital Economy: How Your Mobile Apps Can Leverage RC IM for Growth

In today’s digital landscape, the fusion of Instant Messaging (IM) with commerce has transcended traditional social chat. It now plays a pivotal role across diverse business applications. Specifically, by adopting RC IM, companies can rapidly build business-critical communication links and enhance user engagement in scenarios like customer service, marketing, and live streaming.The global digital economy shows significant divergence. While European and American markets are maturing, emerging regions like the Middle East and Africa are experiencing explosive growth. Propelled by national strategies such as Saudi Arabia’s “Vision 2030,” mobile internet penetration in these areas is surging past the global average. Consequently, developers face a prime opportunity in verticals like localized social platforms and fintech, where no single application yet dominates. To capitalize on this, integrating a robust IM module is an essential step for product socialization.

How Digital Businesses Are Deploying IM

One-to-One and Group Chat

IM is a cornerstone for customer-facing operations. In customer service, it creates a seamless “traffic-service-conversion” loop. For marketing, teams in emerging economies can leverage IM to build private user domains and drive repeat purchases through direct engagement. This model has also proven effective for online recruitment. For instance, the platform KUPU uses RC IM to connect recruiters and candidates directly, automating the hiring process for offline businesses.

Chatrooms for Live Events

In entertainment applications, especially gaming, integrating IM chat rooms significantly boosts user session time and retention. For services like live streaming and voice chat rooms, IM is the core component. These chatrooms must manage not only diverse message types but also handle user administration for a virtually unlimited number of participants and massive message concurrency. For example, one event supported by RC IM distributed 130 billion messages over a 4-hour peak period.

Ultra Groups for Community Building

E-commerce is another high-growth area. In Southeast Asia, 70 million new e-commerce consumers have come online since 2020. According to a report from Ninja Van Group, 94% of these consumers actively share feedback after purchasing, with social media and user reviews as their primary information sources. This behavior provides a fertile ground for community building. Using “Ultra groups,” brands can cultivate positive feedback loops for interest-based products like fishing or pet supplies, where users share experiences and drive engagement within a dedicated app.

RC IM Services for Digital Businesses

As a leading global communication cloud provider with eight data centers worldwide, RC IM delivers a full matrix of products tailored to these commercial scenarios.One-to-One Chat

• Use Cases: Private messaging, customer service, and direct user interaction.
• Features: Supports text, voice, images, files, location, and custom messages. Includes read receipts, message recall, typing indicators, and multi-device sync without altering an app’s existing account system

Group Chat– Use Cases: Interest-based or organizational groups.- Features: Supports groups of up to 3,000 members by default (expandable to 100,000). Includes @mentions, message receipts, and flexible admin controls.

Chatroom– Use Cases: Live streaming, voice chat, and online education.

Features: Built for massive concurrency with no user limit. Supports interactive features like virtual gifts, likes, and custom commands for moderator-audience interaction (e.g., inviting a user “on stage”).

Ultra Group– Use Cases: Large-scale user communities for brands, interests, or fan operations.- Features: The industry’s first native PaaS ultra group. Supports unlimited members and persistent content within distinct channels, all while sharing a common member list.

System Notifications– Use Cases: Broadcasts, order updates, and targeted promotions.- Features: Send targeted notifications to all users, specific user segments via tags, or only to currently online users.

Conclusion

Integrating social features is no longer just an engagement tactic; it is a strategic approach to deepening product value and enhancing the user experience. RC IM provides a complete product matrix, from underlying communication APIs to fully packaged UI components. With built-in support for essential services like content moderation and translation, RC IM empowers developers to quickly deploy social capabilities, strengthen their product, and successfully expand into high-growth global markets.